Raster Vs. Vector

Explaining the difference between raster and vector is one of the most common discussions I have with my clients. Mostly, when they do not understand why a small JPG file they pulled off the Internet will not enlarge on their printed flyer. ย  Or when they only have a low quality PDF of their logo, when what they really need is an .AI or .EPS file. ย This infographic below should help explain the difference (and importance) of raster and vector images.

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